If you haven’t realized it yet, this isn’t a post about the Top Ten Hottest Professors at Queen’s University. It’s actually about the mistakes in blogging that can boost short–term results, but can hinder result in long-term success for new bloggers.
Clickbait is what got you to click on this article. It drives clicks and traffic to your blog, which is very tempting for bloggers who are just starting out; but it doesn’t provide any real value for readers. But it makes sense; think about all the times you’ve aimlessly clicked articles like the “Top 10 Hottest Profs at Queen’s University”, or “Which Taco Bell Menu Item Speaks to You On a Spritual Level”.
How many of those times did you even remember the name of the blog? Probably very few, with a couple of exceptions like Buzzfeed and the Huffington Post. Although it’s tempting to use click bait on your blog, it should be avoided unless you’re Buzzfeed and can afford to.
A huge mistake made by bloggers is not letting their “voice” come through in their writing. It goes without saying that the posts should be grammatically correct and well punctuated, but the language doesn’t have to be suited for an essay! This technique is one that comes with practice, but you can see if your posts have your voice by reading them out loud and seeing if it sounds natural. You can also get your friends or fellow bloggers to check and give you pointers on how to make your personality shine through your writing.
Posting frequently is one of the trickiest parts about blogging, especially for students and people who work full-time. One silver lining about making consistent posts is that it’s okay to only post once or twice a week, as long as the content is your best work. The easiest way to make sure you make consistent posts is to make a publishing schedule that’s reasonable and not too demanding for your daily life. Another great thing about publishing consistently is that it makes you think creatively and work on things you truly enjoy – a nice break from the usual day-to-day noise. Another way to work around inconsistency is to outsource your blog to other bloggers who can write their own posts featured on your blog. This comes with other benefits, as you can gain exposure to these outsourced bloggers’ followers; potentially increasing traffic and a larger follower base!
Sacrificing Key-Word Rich Titles for Cleverness
A very technical mistake, albeit it’s an important one that not everyone knows about! While it might like a good idea to make clever titles to draw in people from your social media circles, it can be detrimental in the grand scheme of things. By not including specific words related to your content, you might miss out on your key, niche audience who is looking for what you’re writing about – but can’t find it because your title doesn’t reflect your work! Of course there are some exceptions, like of the title of this post 😉
P.S. if you made it to the bottom of this post, let us know in the comments below!